The Panini Senior Bowl isn't just a football game—it's the unofficial kickoff to the NFL Draft season. Every January, the top college players who are draft-eligible head to Mobile, Alabama, to make their mark in front of scouts, coaches, and general managers from all 32 NFL teams. It's where dreams take their first step toward becoming a reality.

While the game provides a crucial platform for players to showcase their skills, the action is just as intense off the field, where our team works to deliver the best merchandise in the game.

A Partnership Built for Success
You might know that Panini America is the title sponsor, and they do a fantastic job of celebrating the players' journey with exclusive trading cards and collectibles. We're proud to be their partner in elevating the event.

While they handle the trading cards, Team IP is the exclusive force behind all the gear. We've had a significant and long-standing role with the Senior Bowl, managing all official merchandise and retail. We are the exclusive provider for all decorated apparel and branded products, handling both on-site and online retail operations.

For us, it's about more than just selling products. It's about enhancing the fan experience by ensuring you can get your hands on high-quality, official gear that truly captures the spirit of the event.

As the King of Merch, we can tell you that this partnership is a perfect example of what we do best: providing a crucial, behind-the-scenes service that makes a major event unforgettable for everyone involved